Krogerus advises on the sale of IP Agency to BHG Group AB (publ)

Krogerus advised the sellers on the sale of the majority of the shares in IP Agency to BHG Group AB (publ).

BHG Group AB (publ) acquired 51 percent of IP Agency Finland Oy, a leading online company specialising in products for sports and leisure. The products are made up of proprietary brands that are sold mainly in Finland, Sweden, Belgium, the DACH region and the US. IP Agency’s annual sales growth for the past three years has exceeded 120 percent and sales during 2020 amounted to just over SEK 180 million with an EBITDA margin of over 25 percent.

Partner Sami Martola led the Krogerus team and he was assisted by Senior Associate Jenni Teurokoski.